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Digitization for SMEs - What You Need to Know

Digitization for SMEs

The main concern of any business and professional today is how to get their products, services and skills to the right audience. Good news is, the web has brought transformation like never before. This revolution works for everyone. Owners of small businesses in particular find themselves heavily pressed on budget to fit into the traditional marketing plans, which are far too expensive. Think of a young lady who sells children toys or bakes cakes, radio and even TV ads is outside any realistic dream. Despite the odds brought about by tight budgets, they still need to reach customers and grow their businesses. Fortunately, the web is here and it has redefined the way business is done in this age. All you require as an SME is to register your online presence. With proper understanding of how to harness the power of this digital space, you are equipped with everything you need to compete effectively at a relatively affordable costs. Online presence is key as it provides you and your business with virtual point of business interaction where prospective and existing customers can reach you without struggle. By establishing your business online, you get to achieve the following benefits:

  • Business Accessibility: The traditional marketing platforms such as billboards, newspapers, radio, TVs and many more are beyond the budgetary marketing scope for small businesses. Digital marketing is the game changer. It is the equalizer as both small and large businesses have equal opportunity to maximize on having a strong web presence. Online presence provides features that works for both the small and large enterprises to be located by customers.
  • Online presence makes your business/products/services accessible to customers 24/7.
  • Enhanced brand: Online presence helps you build your brand and obtain the credibility required by your business to attract more customers. Online platforms puts you on a stage that enable clients to get to know what you do and what is unique about your offerings.
  • Validation of your product knowledge: Interaction with your customers is key to getting them to validate your offerings. Through relationships you build, you get their feedback through online reviews. These valuable evaluations provide fodder to catalyze the appetite of your customers to trust you and build much needed confidence to do business with you thus driving your sales.
  • Positive Feedback: Online reviews provide such an impact on customer loyalty hence broadening your customer base.
  • Enhanced Market Base: Digital platform catapults your business to an ecosystem of much larger audience beyond what you can ever imagine. This exposure provides an opportunity to grow your business beyond the borders.
  • Qualitative and Quantitative Marketing: Online presence not only promotes your business but also sells your products. You can enhance your platform with rich content that provide value to your customers. This is achievable through quality information about products and services in your line of specialty. This brings a thought leadership capacity that gives credibility to your business and products. Digital platforms provide mechanisms for measuring whether your investment is worth it.

As you do business therefore, some of these questions would bother any newbies. They therefore need to get answers for questions like:

  • How do I get my business on online and realize the above benefits?
  • Which online platforms work for my business?
  • How do I create my own website and online store?
  • How can I get increased traffic to my website?
  • How can I increase my website conversions?
  • What do I need to do before I get my business online?
  • How do I get more people to visit my business?

We can help guide you on the path to get your feet on the rail and cruise to your business dream. Contact us: This email address is being protected from spambots. You need JavaScript enabled to view it.

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Contact Information

Eco Bank Towers, 4th Floor Muindi Mbingu Street
P. O. Box 21857 - 00100 Nairobi

Mob: +254 780 342 333, +254 202 246145, 2246154